Kova vs NewSelf
An in-depth comparison of two leading GLP-1 Providers
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Kova
Best for: people who want a GLP-1 plan bundled with a tracking app and will pay a premium for it
Visit Kova →
NewSelf
Best for: lowest-cost compounded GLP-1 with pharmacy quality transparency
Visit NewSelf →Kova and NewSelf are both GLP-1 Providers competing for the same patients, but they make different trade-offs on price, coverage, and what's included. In our scoring, NewSelf starts lower at $100/mo versus $299/mo, and NewSelf edges ahead overall (8.3 vs 6.0 out of 10). Below we break down pricing, what each plan covers, the six-dimension score, pros and cons, and exactly who should pick which.
Pricing
Kova
Standing renewal rate published in the site FAQ: 'Intro month (1st 4 weeks only): $249, renewal (every 4 weeks): $449'. Billed per 4 WEEKS, not per calendar month — 13 charges a year rather than 12. Bundle includes clinician review, medication, delivery and the companion app; there is no separate medication charge. The specific GLP-1 molecule is never named on the site.
FAQ verbatim: 'Intro month (1st 4 weeks only): $149, renewal (every 12 weeks): $987 ($329/4 weeks)'.
FAQ verbatim: 'Intro month (1st 4 weeks only): $129, renewal (every 24 weeks): $1794 ($299/4 weeks)'. The $129 headline used in marketing is this intro month only.
NewSelf
All dosages same price
All dosages same price
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What’s included
Kova
What the monthly price covers
Medication
Included
Provider visits
Included
Shipping
Included
Lab work
Not disclosed
Coaching
Not disclosed
NewSelf
What the monthly price covers
Medication
Included
Provider visits
Included
Shipping
Included
Lab work
Not disclosed
Coaching
Not disclosed
Score breakdown
Both providers are scored on the same six-dimension framework. The gradient bar marks the stronger side on each dimension.
Kova
6.0/10
NewSelf
8.3/10
Value25%
Effectiveness25%
User Experience15%
Trust & Safety15%
Accessibility10%
Support10%
Features & Coverage
| Feature | Kova | NewSelf |
|---|---|---|
| Starting Price | $299/mo | ✓$100/mo |
| Features | ✓8 features | 6 features |
| States Available | Not disclosed | 49 |
| Compounded | ✓ Yes | ✓ Yes |
| Brand Name | — | — |
| FSA/HSA Accepted | ✓ Yes | — |
| FDA Warnings | None | None |
About Kova
Kova is a GLP-1 weight-loss program from LifeTech Apps Inc, a Delaware company, pairing compounded GLP-1 medication with a companion app that tracks weight, protein intake and side effects. Clinician review, medication and delivery are bundled into a single plan price. Standing pricing is $449 per 4 weeks on the 1-month plan, falling to $329 and $299 per 4 weeks on the 3- and 6-month plans; the advertised $129 is a first-month intro rate only.
Read our full Kova review →About NewSelf
NewSelf offers compounded semaglutide+ (with B12/Glycine, from $99.97/mo) and compounded tirzepatide+ (with B6/Glycine, from $144.49/mo). LegitScript certified. Available in 48 states + Puerto Rico. Uses 503A licensed pharmacies with third-party testing.
Read our full NewSelf review →Pros & Cons
Kova
What we like
- Publishes the full price ladder for all three plan terms — intro month and renewal rate — directly in its FAQ
- Medication is included in the plan price, with no separate pharmacy charge
- States plainly that its compounded GLP-1s are 'not FDA-approved and have not been reviewed by the FDA for safety, effectiveness, or quality'
- Companion app tracks weight, protein and side effects, with medication schedule reminders
- You are not charged unless a provider approves treatment
- Names its legal entity (LifeTech Apps Inc, a Delaware corporation) in its terms
Watch-outs
- At $449 per 4 weeks, the standing 1-month plan is among the most expensive compounded GLP-1 options we track
- The advertised $129 is the 6-month plan's intro month only — that plan then renews at $1,794 every 24 weeks
- Billed every 4 weeks rather than monthly, which is 13 charges a year instead of 12
- Never names which GLP-1 molecule is dispensed — only 'compounded, non-FDA-approved GLP-1 medications'
- No pharmacy or prescribing medical group is named anywhere on the site
- No public list of states served — 'availability varies by state'
- Terms impose binding arbitration and a class-action waiver; cancelling stops future charges but does not guarantee a refund
- The operator states it is not a healthcare provider or pharmacy — it routes to independent third parties
NewSelf
What we like
- Semaglutide+ from $99.97/mo — among the lowest prices in the dataset
- All dosages at the same price — no price escalation as dose increases
- LegitScript certified with 503A licensed pharmacies
- Third-party potency, sterility, and endotoxicity testing
- 48 states + Puerto Rico coverage
- B12/B6 + Glycine enhanced formulations
- No membership fees
Watch-outs
- Not available in Mississippi and Louisiana
- Compounded only — no brand-name options
- Site also promotes AI health optimization and longevity (broader platform)
Our Verdict
NewSelf edges out Kova with a higher overall score of 8.3/10 and is particularly strong for lowest-cost compounded GLP-1 with pharmacy quality transparency. Kova remains a solid alternative, especially if you're looking for people who want a GLP-1 plan bundled with a tracking app and will pay a premium for it.
Choose Kova if…
You want people who want a GLP-1 plan bundled with a tracking app and will pay a premium for it and a starting price around $299/mo.
Choose NewSelf if…
You want lowest-cost compounded GLP-1 with pharmacy quality transparency and a starting price around $100/mo.
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Budget-conscious shoppers
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From $249/mo
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Men seeking compounded GLP-1 alongside testosterone optimization
From $199.99/mo
Get started →Kova vs NewSelf: FAQ
Key terms, explained
New to GLP-1s? Tap any term for a quick, plain-English definition.
- Semaglutide · Drugs and brands
- Tirzepatide · Drugs and brands
- Compounded GLP-1 · Pharmacy and drug forms
- 503A pharmacy · Pharmacy and drug forms
- PCAB accreditation · Pharmacy and drug forms
- Prior authorization (PA) · Insurance and regulatory
- Off-label use · Insurance and regulatory
- FDA Drug Shortage List · Insurance and regulatory
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