Always verify pricing and state availability on the provider's website before signing up.How our reviews work →

Future vs Lose It!

Our featured pick: Future (affiliate partner). In our scoring, Future scores 6.8 and Lose It! 7.3 out of 10.

WeightLossRankings.org is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

By Eli Marsden · Founding Editor
Editorially reviewed & fact-checked against primary sources · How we verify contentLast reviewed

Key differences

Price
Future $199/mo; Lose It! Free or $6.67/mo (different products and plans, so neither is marked cheaper)

How we compare providers

Future logo

Future

Affiliate partner

Best for hands-on 1:1 workout coaching for the exercise side of weight loss

Future Pro membership (monthly)

$199/mo

Our score 6.8/10

Lose It! logo

Lose It!

Best for free, low-friction calorie tracking for sustainable weight loss

Lose It! Basic (free)

Free

Our score 7.3/10

We may earn a commission if you sign up through these links. Partner status can affect which provider we feature; it never changes a score or a price.

Costs & coverage

Published prices with their terms attached. Yearly figures are modeled from the standing price and billing cadence. A check mark marks the better side, on like-for-like rows only.

Future

Lose It!

Price

Lowest listed price

$199/mo

Future Pro membership (monthly)

Free

Lose It! Basic (free)

Next listed plan

Not listed

$6.67/mo

Lose It! Premium (billed yearly)

Coverage

FSA/HSA accepted

Yes

Not listed

Terms & safety

FDA warning letters

None on record

None on record

Provider facts checked

August 2026

October 2026

Every dose and plan: Future · Lose It!

Which fits your priorities?

Only the points where these two differ, from the table above and each provider’s record.

Future logo

Choose Future if…

  • Accepts FSA/HSA cards
  • Dedicated human coach builds your program, adjusts it weekly, and checks in — unlimited in-app messaging included
  • Excellent app reputation: 4.9/5 on the App Store (10,000+ ratings); syncs with Apple Watch and WearOS watches

What to weigh up

  • $199/month standing price — several times the cost of self-guided workout apps
  • Fitness coaching only: no meal plans, calorie/macro targets, or medical weight-loss care (no GLP-1 prescribing)
Lose It! logo

Choose Lose It! if…

  • Core calorie, food, weight, and exercise logging is free forever on the Basic tier
  • Database of 50M+ foods and exercises, with barcode scanning and photo and voice logging on Premium
  • 4.8-star Apple App Store rating across 780,000+ ratings

What to weigh up

  • Premium is sold as a yearly plan only, and promotional prices can vary from user to user
  • Barcode scanning is a Premium feature, not part of the free tier

Explore the scoring factors

Both providers are scored on the same six-dimension framework. The gradient bar marks the stronger side on each dimension.

Future

6.8/10

Overall

Lose It!

7.3/10

Value25%

6.5A
vs
B
8.5

Effectiveness25%

6.5A
vs
B
6.5

User Experience15%

7.0A
vs
B
7.0

Trust & Safety15%

7.5A
vs
B
7.5

Accessibility10%

6.0A
vs
B
8.5

Support10%

7.5A
vs
B
5.5

Future vs Lose It!: FAQ

Our featured pick is Future, our affiliate partner. Partner status affects which provider we feature, never the scores: on our six-dimension score, Future is 6.8/10 and Lose It! 7.3/10, so check the key differences and the breakdown above before you choose.
Future is an affiliate partner (we may earn a commission on sign-ups through our links); Lose It! is not. Either way, we rank providers editorially with the same scoring framework and disclose every partnership — being a partner does not buy a higher score.
Future doesn't publish a state list. Lose It! doesn't publish a state list. Where a list isn't published, confirm your state during sign-up before paying.

Continue exploring Future and Lose It! head-to-heads in the same category.

Or see the full category ranking.